Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Which finish is better for business cards with photographs?

Answer

Glossy is the stronger choice for photo-driven cards. Its reflective coating boosts color saturation and sharpness, so headshots, product shots, and property photos look vivid and detailed.

  • Gloss amplifies saturation and fine detail.
  • Matte absorbs light, which can mute photographic images.
  • Use gloss for cards built around a headshot or product image.
  • Design with high-resolution photos so the finish has detail to enhance.

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