Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What cardstock works best for full-color photo business cards?

Answer

For photo-driven cards, a coated gloss stock at 14pt or 16pt gives the sharpest results. The coating seals the surface so ink sits on top instead of soaking in, which keeps colors saturated and fine detail crisp.

  • Gloss coating prevents ink absorption, so skin tones, gradients, and edges stay clean.
  • 14pt to 16pt is thick enough to feel professional while still taking a full-bleed image well.
  • Photographers, models, real estate agents, and anyone featuring a headshot should favor coated over uncoated.
  • Avoid uncoated or textured stocks for photos, since they dull colors and soften detail.

If you want a matte look but still need punchy images, ask about a matte coating over a coated base rather than a raw uncoated sheet.

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