Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

How much should I budget for business card thickness?

Answer

The price gap between thicknesses is smaller than most people expect, which makes upgrading one of the cheapest ways to make a card feel more premium. On larger runs the difference often comes down to pennies per card.

  • 14pt to 16pt: moving up a step adds only a small amount per card on orders of 500 or more.
  • Jumping to 32pt: costs more than standard stock but stays an affordable upgrade for the impression it creates.
  • Rule of thumb: budget roughly 20 to 40 percent more for ultra-thick 32pt over standard 14pt.
  • Price the full combination: the cost depends on quantity, finish, and thickness together, so quote them as one before ordering.

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