How much should I budget for business card font size?

Font sizing itself is free, since it is a design choice rather than a print upgrade.

• Sizing costs nothing, so there is no reason to crowd the card.
• Finishes that interact with type, like raised foil, embossing, or spot UV, do add cost.
• Standard cards with well-sized typography stay affordable and still look sharp.
• Spend on a finish only where it earns attention, not everywhere.