Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How long do soft touch business cards last?

Answer

Soft touch cards hold up well through everyday handling. The lamination is not just about feel, it also adds a protective, scuff-resistant layer that keeps the surface looking fresh in a wallet or pocket.

  • The coating resists scuffs and minor abrasion from normal carrying.
  • Thicker stocks, around 48pt and up, resist bending and warping much better over time.
  • Kept in a wallet or cardholder, the texture and print stay clean for many months.
  • They noticeably outlast standard uncoated cards, which scuff and dog-ear faster.

For longevity, pair the soft touch finish with a heavier stock and store cards in a case rather than loose in a pocket.

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