Question
What thickness is best for a soft touch business card?
Answer
The best thickness for a soft touch card depends on how premium you want it to feel. The velvety coating pairs naturally with heavier stock, and the weight amplifies that luxurious in-hand experience.
| Thickness | Best for |
|---|---|
| 32pt | Most professionals, credit-card thick with a premium feel |
| 48pt to 64pt | Luxury markets like fine dining, boutique retail, high-end consulting |
| 80pt | Brands that want the card itself to be a conversation piece |
- 32pt is the balanced default that feels premium without going extreme.
- Step up to 48pt or heavier when the tactile weight is part of the message.
- The thicker the stock, the more the soft-touch surface reads as high-end.
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