Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What thickness is best for a soft touch business card?
Answer
The best thickness for a soft touch card depends on how premium you want it to feel. The velvety coating pairs naturally with heavier stock, and the weight amplifies that luxurious in-hand experience.
| Thickness | Best for |
|---|---|
| 32pt | Most professionals, credit-card thick with a premium feel |
| 48pt to 64pt | Luxury markets like fine dining, boutique retail, high-end consulting |
| 80pt | Brands that want the card itself to be a conversation piece |
- 32pt is the balanced default that feels premium without going extreme.
- Step up to 48pt or heavier when the tactile weight is part of the message.
- The thicker the stock, the more the soft-touch surface reads as high-end.
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