Do soft touch business cards cost more than standard cards?

Soft touch cards cost a little more than basic matte or glossy cards. The difference comes from the extra soft-touch lamination and curing step that creates the signature velvety surface, but the premium is modest.

• The added cost buys a distinctive suede-like texture people remember by feel.
• Recipients are far more likely to keep a soft touch card than a plain one.
• A card that stays in someone's wallet does more work than several that get tossed.
• The per-card premium shrinks at higher quantities, just like other finishes.

Measured against how much longer these cards survive and get looked at, the small upcharge usually pays for itself.