What paper type makes brochure colors look the most vivid?

If maximum color vibrancy is the goal, a gloss-coated stock is the clear winner. The coating seals the paper so ink sits on the surface instead of soaking into the fibers, which keeps colors saturated and blacks deep. Add a top coating and print in full color and you get the richest output most standard presses can produce.

• Gloss coating gives the highest saturation and sharpest contrast right off the press.
• UV or gloss laminate layered on top boosts vibrancy further and adds a mirror-like shine.
• Full-color CMYK printing on a bright white base lets colors read true rather than dulled by a cream or natural tone.
• Heavier coated cover stocks hold color better than thin uncoated text weights for the same design.