How do I know which brochure paper is right before ordering?

The most reliable way to choose brochure paper before ordering is to judge it in person rather than on screen.

• Order samples first: seeing and touching the actual stock is the only dependable way to gauge weight, texture, and color accuracy.
• Compare in context: hold samples under the lighting where the brochure will be used.
• Match to purpose: heavier stock for premium pieces, lighter stock to keep mailing costs down.