Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How much do brochures cost?
Answer
Brochure pricing comes down to four things: the flat size, the paper stock, the finish, and the quantity you order. The more you print, the lower the per-piece cost drops, which is why bulk runs are so much cheaper per unit than small batches.
| Cost driver | Effect on price |
|---|---|
| Flat size | Larger sheets like 11 x 17 cost more than Letter |
| Paper stock | Heavier cover weights raise the price over text stock |
| Finish | Gloss, matte, spot UV and soft-touch add to the base cost |
| Quantity | Higher runs cut the per-unit price significantly |
For an accurate figure, price your exact size, stock and quantity together rather than estimating from a single unit rate.
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