Question
How much do brochures cost?
Answer
Brochure pricing comes down to four things: the flat size, the paper stock, the finish, and the quantity you order. The more you print, the lower the per-piece cost drops, which is why bulk runs are so much cheaper per unit than small batches.
| Cost driver | Effect on price |
|---|---|
| Flat size | Larger sheets like 11 x 17 cost more than Letter |
| Paper stock | Heavier cover weights raise the price over text stock |
| Finish | Gloss, matte, spot UV and soft-touch add to the base cost |
| Quantity | Higher runs cut the per-unit price significantly |
For an accurate figure, price your exact size, stock and quantity together rather than estimating from a single unit rate.
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