Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the best way to add a call to action on a banner?
Answer
The strongest banners give people exactly one thing to do. Listing a phone number, a website, and a QR code all at once splits attention and gets none of them acted on.
- Pick one action: a phone number, a short URL, or a QR code, not all three.
- Make it large: the call to action should be one of the biggest elements on the banner.
- Place it in the lower third: that is where the eye naturally settles after reading the headline.
- Use a QR code for mobile: a scannable code can link straight to a landing page or offer, which shortens the path to action.
Keep the surrounding space clean so the call to action stands out instead of competing with other text.
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