The 3-Piece Nonprofit Membership Drive Print Kit
A membership drive fails in the gaps: the supporter who never understood the mission, the one who meant to join and forgot, the one who joined and never heard from you again. These three printed pieces close all three gaps, and they were built to be ordered together.
The nonprofit membership drive kit is three print pieces that each own one stage of the campaign. Nonprofit brochures make the case for support in enough depth to convince a thoughtful reader. Nonprofit postcards carry the invitation into the mailbox with a join-by date and one response path. Plastic membership cards welcome every new member with something they keep, which is what makes the second year renewal feel automatic.
The picks
Postcards, brochures and plastic cards, from $16.48 for 50
Start here. These are the three products the whole drive runs on. The plastic cards need 15 business days against three for the paper, so order the cards first and the color and delivery dates stay aligned across the campaign.
Design and print help
One membership promise on paper and on plastic
The kit only works if every piece looks like it came from the same organization. These tools keep the brochure, the postcard, and the card sharing one logo, one palette, and one call to action.
How they work together
Print in the order a supporter moves
Each piece owns one stage of the decision, from first curiosity to signed-up member to renewed member. Print them in this order and every piece arrives when the supporter is ready for it.
Put the mission, the numbers, and the membership tiers in something a supporter can carry home from your table and read twice.
Mail one clear invitation with a join-by date, so the people who already like you have a reason to act this week.
Welcome every new member with a card that proves the commitment is real and quietly sets up next year renewal.
1. Nonprofit brochures: the case for support someone can carry home
The brochure is where your mission stops being a conversation and becomes something a person can reread at the kitchen table. It has room for the problem you work on, the specific thing your organization does about it, and the membership tiers with what each one unlocks. That is far more than a postcard can hold and far less pressure than a meeting.
Build it in the order a stranger thinks. One sentence on why this matters, one page on what you actually do, one page of proof from the work itself, then the tiers and the join instructions. Keep the tier table simple enough to scan in ten seconds. If you want layout ideas that hold up in print, company brochure examples shows how strong organizations pace a fold.
Print a run that lasts the year. Brochures work at tables, in welcome packets, in board member bags, and in every meeting where someone says they want to know more.
2. Nonprofit postcards: the ask that lands in a mailbox with a deadline
A postcard has no envelope to open, which is exactly its advantage. Your invitation is visible the second it leaves the mailbox, and the whole message has to fit in one glance. That constraint forces the discipline most membership appeals lack: one offer, one deadline, one way to respond, nothing competing for attention on either side.
Send it to the people who already know you, not to a cold list. Past donors, event attendees, volunteers, and newsletter subscribers convert at a completely different rate than strangers. Put the join-by date in the headline, put the membership benefit under it, and leave the back mostly empty so the eye lands where you want. For pieces that earn a second look, brilliant examples of direct mail marketing is a useful starting point.
Mail two to three weeks before the deadline, then mail a shorter reminder to non-responders in the final week. The second card usually costs little and recovers a meaningful share of the list.
3. Plastic membership cards: the piece that makes belonging physical
The moment someone joins is the moment most organizations go quiet. A confirmation email arrives, and then nothing physical ever shows up. A plastic membership card fixes that gap for the price of a thank-you letter. It arrives, it feels substantial, and it goes straight into a wallet where it stays visible for the entire membership year.
Design it like an ID, not like an ad. Logo and organization name on the front, member name and member since year if you personalize, benefits or a member services line on the back. Durable plastic survives a year of wallets and keychains, which matters because this card is doing renewal work every month. Membership programs in other sectors run the same play, as the gym membership drive pack shows.
Order cards after the drive closes so quantities match reality, and keep a small overrun for late joiners and replacements.
Specs and pricing
Brochure sizes for a membership pitch, with pricing
The brochure sets the paper weight, finish, and color standard the rest of the drive follows. Check its specs and price table first, then match the postcard stock to it.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | $1.14 | $57.11 |
| 100 | 82.4¢ | $82.38 |
| 200 | 53.3¢ | $106.55 |
| 300 | 41.0¢ | $123.02 |
| 400 | 34.9¢ | $139.49 |
| 500 | 31.2¢ | $155.97 |
| 600 | 26.7¢ | $160.36 |
| 700 | 23.5¢ | $164.75 |
Wally explains the kit
Three pieces, one campaign, printed to sign up members
Wally thinks of a membership drive as three questions in a row. What do you actually do? The brochure answers that. Why should I join now? The postcard answers that with a date. Did joining mean anything? The card answers that every time the member opens a wallet. Print all three and the drive stops leaking supporters between the steps.
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Where to go next
By the numbers
One kit, printed to grow your membership
Common Questions
Common questions about the nonprofit membership drive kit
What is in the nonprofit membership drive kit?
Three print pieces that each do one job in a membership campaign. Nonprofit brochures carry the full case for support, including what you do, who benefits, and what each membership tier includes. Nonprofit postcards deliver the ask by mail with a deadline and a single response path. Plastic membership cards go out to everyone who joins, so the commitment becomes something they hold.
In what order should we print and use these three pieces?
Follow the supporter. Print brochures first because they work all year at events, in welcome packets, and in one-to-one meetings with prospective members. Print postcards next, timed to land two to three weeks before your join-by date. Order membership cards last, once you know roughly how many people joined, and send them as the welcome package that confirms the decision.
Do we need all three pieces to run a membership drive?
A small organization can run a drive on postcards alone and see results. The problem is what happens after someone joins. Without a brochure, volunteers explain the mission differently every time. Without a card, membership is an email receipt that nobody remembers at renewal. The three pieces cost less together than the members you lose to a campaign that ends at the sign-up form.
How do we keep the brochure, postcard, and card looking like one campaign?
Repeat three things on every piece. Use the same logo lockup in the same position, hold to two brand colors plus one neutral, and print the same short mission line word for word. Then keep one call to action across all three, whether that is a join page, a phone number, or a QR code. A supporter should be able to set the postcard next to the brochure and see the same organization instantly.
Why send a physical membership card instead of a digital one?
A digital card lives in an inbox that gets archived. A plastic card lives in a wallet, gets seen every time the member pays for coffee, and gets shown to friends who ask what the logo is. It also gives you a practical tool at the door of member events and partner discounts. The card is the cheapest reminder you will ever send, because you send it once and it keeps working.
How much does the full membership drive kit cost to print?
Each piece prices live on its own product page, so the total depends on quantity, size, stock, and turnaround. Nonprofit postcards start lowest because they run in high quantities on lighter stock. Brochures sit in the middle and drop sharply per piece as the run grows. Plastic membership cards carry the highest entry price because of the material, and they also last the longest.
Can we add more pieces as the membership program grows?
Yes. This kit is the working core, not the ceiling. Once the drive proves itself, organizations usually add donation envelopes, event banners, buckslips for appeal letters, and a printed annual report. Every addition should reuse the same colors, mission line, and call to action established here, so the program looks continuous rather than rebuilt each year.
Get Started
Order 250 plastic membership cards at $226.11, built in 15 days
Order the brochure, the postcard, and the membership cards from 4OVER4.COM in one pass, so the whole drive shares a look and lands in the order your supporters actually move.
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