Dry Cleaning Launch Bundle: The 3 Print Pieces That Fill Your Racks
A new dry cleaner needs three printed pieces, in order: one for the sidewalk, one for the counter and one for the rail. Canvass the blocks around you, explain everything you clean, then tag the order so it comes back clean and the customer comes back again.
The dry cleaning launch bundle is three printed pieces ordered in the sequence a new shop actually earns money. Cleaning door hangers canvass the streets nearest your counter before you open. Cleaning flyers sit at the counter and inside every bag to explain wash and fold, alterations, delivery and your opening offer. Cleaning labels tag each garment and bagged order so nothing is lost and your name goes home with the clothes.
The picks
Three ladders: 250 hangers, 50 flyers, 25 labels
The launch starts at $372.52 for all three. Cleaning door hangers are $290.41 for 250 at 4.25 by 11 in on 14pt or 16pt gloss cover with high gloss UV, flyers start at $57.11 in sizes from 4.25 by 5.5 in to 11 by 25.5 in, and labels start at $25 in sizes from 2 by 3.5 in to 5 by 7 in. Set quantity, stock and turnaround on each product page.
Design and print help
The same logo on a 4.25 by 11 in hanger and a 2 by 3.5 in tag
A hanger on someone's door and a tag on their shirt have to look like the same business. Lay out all three in one online designer session, starting with the 2 by 3.5 in label because it is the smallest, then scale that logo, the two colors and the phone number up to the flyer and the hanger. Free paper samples let you compare the 14pt and 16pt hanger stocks before the route drop.
How they work together
Hangers two weeks out, flyers on day one, labels before the rack fills
Each piece covers one stage of a new customer. The hanger finds them at home, the flyer widens what they hand you, and the label gets the order back to them at pickup. Print them in that order and nothing sits unused in a box.
Walk the streets closest to the shop and hang your opening offer on every door. This is the piece that tells a neighborhood a dry cleaner exists.
Explain wash and fold, alterations, pickup and delivery, and the opening discount. The flyer turns a one-shirt visit into a full-basket order.
Tag each garment and each bagged order so nothing is lost, pickup takes seconds, and your name rides home inside the customer closet.
1. Cleaning door hangers: the piece that tells the neighborhood you exist
A dry cleaner lives or dies on the half mile around its counter, and nothing reaches that half mile faster than a door hanger. It skips the mailbox, skips the spam folder and lands on the one object every resident touches on the way in. For a shop that has not opened yet, it is the only piece that can introduce your name to eight hundred households in a weekend of walking.
Keep the front simple: your name, the words dry cleaning, the opening offer and a date it expires. Put the address and a small map or QR code on the back with your hours. Treat the hanger like an oversized business card that has to work from three feet away, the same discipline behind these service business card ideas, and pick your two colors before you lay anything out using this guide to brand colors.
Order enough to walk the same streets twice. One pass introduces you and the second pass, three weeks later with a different offer, is the one that converts the people who meant to call and forgot.
2. Cleaning flyers: the piece that grows the ticket
Most people walk in with two shirts and no idea you also handle comforters, wedding gowns, suede, alterations and household linens. The flyer is where that list lives. It sits on the counter, goes into every bagged order and rides along on delivery routes, quietly telling customers what else they could hand you next week.
Structure it like a menu rather than a poster: services grouped by category, a clear turnaround promise, pickup and delivery details, and one offer at the bottom with a deadline. Service brochures that convert use exactly this rhythm, and the layouts in these brochure designs that work translate directly to a cleaning shop. For a fold-out service list, borrow from these brochure ideas. For more ways to put the same flyer to work, these cleaning marketing ideas cover route drops, partnerships and referral plays.
Print a heavy run for opening month and a lighter reorder each season so the offer never goes stale. A flyer with an expired discount on the counter tells customers the shop stopped paying attention, and a fresh run costs less than a single lost account.
3. Cleaning labels: the piece that keeps every order straight
Labels are the least glamorous item in the bundle and the one your staff touches most. Every garment that comes across the counter needs a tag that survives solvent, heat and a week on the rail. Every finished order needs a label on the bag so the person at pickup is handed the right clothes in under thirty seconds.
Print them with your logo, your phone number and space for the ticket number, and the label stops being a slip of paper and becomes a small ad hanging in a closet for months. That is the same logic behind putting your mark on staff uniforms, covered in this piece on branded workwear, and it costs almost nothing once the artwork is already set from your other two pieces.
At twenty five dollars to start, labels are the cheapest line in the bundle and the one that prevents the most expensive problem you can have, which is handing a customer somebody else's suit.
Specs and pricing
Anchor the bundle: cleaning flyer specs and live pricing
The flyer is the piece you reprint most, so it sets the stock and coating decisions for everything else. Cleaning flyers print from 4.25 by 5.5 in up to 11 by 25.5 in on seven stocks, from 70# uncoated text to 14pt gloss cover, with an optional high gloss UV coating. Check the quantity breaks here before you place the first order.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | 79.1¢ | $39.54 |
| 100 | 57.1¢ | $57.11 |
| 200 | 37.3¢ | $74.69 |
| 300 | 28.6¢ | $85.68 |
| 400 | 24.4¢ | $97.76 |
| 500 | 21.8¢ | $108.75 |
| 600 | 18.7¢ | $112.03 |
| 700 | 16.5¢ | $115.33 |
Wally explains the bundle
Three pieces, one brand, printed to open strong
Wally thinks of a dry cleaning launch as a relay. The door hanger runs the first leg and finds people at home. The flyer takes the baton at the counter and shows them everything else you clean. The label carries it home inside the closet and brings them back next week. Drop any leg and the customer never crosses the line.
Shop the cleaning collection →See it in use
Flyers we ran for real customers
Flyers from customer orders on our press. Read each one the way the flyer section above suggests: services grouped like a menu, the turnaround and delivery details in one block, and a single dated offer at the bottom.
Explore more
Where to go next
The cleaning collection holds all three pieces for reorders. The marketing ideas article covers route drops and referral plays, the brand color guide helps you pick the two colors that print the same on a hanger and a tag, and the workwear guide puts that mark on the counter staff.
By the numbers
One bundle, printed to open strong
Common Questions
Common questions about the dry cleaning launch bundle
What is the dry cleaning launch bundle?
It is a curated set of three printed pieces that a new dry cleaner needs in the first month of trading: cleaning door hangers to canvass the surrounding blocks, cleaning flyers to explain services and the opening offer, and cleaning labels to tag garments and bagged orders. Each one is priced live on its own product page.
In what order should I order and use these pieces?
Follow the money. Print door hangers first and drop them two weeks before opening so the neighborhood knows the date. Have flyers on the counter and in the delivery bags on day one, because that is where you upsell wash and fold, alterations and household items. Order labels last but before your first rack fills, since you cannot take in garments safely without them.
Do I need all three pieces to open a dry cleaner?
You can open with fewer, but each gap costs you. Skip door hangers and you rely on the sign out front to do all the prospecting. Skip flyers and most customers never learn you also do comforters, suede or same-day service. Skip labels and you are writing on masking tape by week two. Three pieces is already the lean version of a launch kit.
How do I keep all three pieces looking like one brand?
Repeat three things on every piece: the logo at the same proportion, the same two brand colors, and one phone number with your hours. Pick a single typeface for headlines and stick to it. Send the same color values to all three product pages, which keeps your teal or navy from drifting between the hanger and the label.
Why do door hangers cost more than the other two pieces?
250 door hangers price at $290.41 and up because the minimum run is built for route work, not for a handful of samples. A canvassing drop only pays back at volume, so the quantity tiers start where the math works. 50 flyers start at $39.54 and 25 labels at $25, which lets you reorder those two often while the hanger run lasts a full season of walking.
What should the opening offer on the hanger actually say?
One offer, one deadline, one action. A percentage off the first order, valid through a printed date, with the address and a QR code to your pickup form. Resist listing every service on the hanger, since it is read in three seconds at a doorstep. Save the full service list for the flyer, which people carry inside and actually read at the kitchen table.
Can I add more pieces later as the shop grows?
Yes. This bundle is a starting set, not a ceiling. Most shops add business cards for the route driver, a vinyl banner when they extend hours, and bag toppers or stickers once delivery ramps up. Because your three launch pieces already lock the logo, colors and type, every later piece slots into the same look without a redesign.
Get Started
Cleaning door hangers start at 250 for $290.41
Give the door hanger, the flyer and the garment label one logo and one palette, and order the hangers first. Live pricing on every piece, printed in-house.
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