Christmas Light Installation New-Customer Suite: The 3 Print Pieces That Book Installs
A Christmas light install is sold in October and forgotten by March. The crews that book out every season keep selling with paper that stays in the house long after the ladders come down: a banner working the street, a card in the mailbox, and a bookmark sitting in a kitchen drawer until next fall.
The Christmas light installation new-customer suite is three printed pieces that turn one December job into a yearly account. Christmas banners put your number in front of everyone admiring a roofline you lit, business Christmas cards reach last year addresses during the only weeks homeowners think about lights, and Christmas bookmarks ride home with the estimate as a leave behind that outlives every business card in the drawer. Print all three at 4OVER4.COM and they arrive matching.
The picks
Three price ladders, from $16.48 up
Start here. These are the three pieces a holiday lighting crew actually uses, each priced on its own product page so you can size the run against the number of installs you expect to book this season.
Design and print help
The same mark on every piece a homeowner keeps
The kit only works if every piece looks like it came from the same truck. These tools handle the layout, the stock choice and the timing so nothing arrives looking like a different company.
How they work together
Print in the order the season moves
Each piece owns a stage of the holiday calendar, from the first neighbor who notices your trailer to the homeowner who calls in September because a bookmark told them when to book.
Get the trailer, the yard and the display homes working as advertising while the crew is already on site and neighbors are watching.
Turn a signed estimate into a relationship with a card in the mail and a bookmark handed over with the walkthrough.
The early booking date printed on the bookmark is what brings the call in September, before your schedule fills with new addresses.
1. Business Christmas cards: the mail that reopens last year list
Every light installer has the same asset sitting in a spreadsheet: the addresses you lit last year. Most crews never touch it until they are slow. A business Christmas card touches it in the first week of November, before the homeowner has called anyone else, and it does the touching in a format nobody deletes. Mail lands on a counter and stays there.
Write it as a card, not an ad. A short line thanking them for last season, one sentence with your early booking date, and your number in type big enough to read without glasses. Skip the coupon language. The homeowner already knows what you charge, and the card is there to remind them you exist while the boxes are coming out of the attic. If you have ever waited on a printer who went quiet in November, the case for a print partner that actually answers gets obvious fast.
One card is a thank you. A card mailed to every address you have ever lit is a booking list that refills itself, and it costs less than a single truck day.
2. Christmas banners: your crew advertising while it works
A lit house is the best commercial your company will ever run, and almost every installer wastes it. Neighbors stand in the street admiring the rooflines with no idea who did the work. A banner on the trailer, on the fence at a display property or across the front of your shop converts that attention into a phone number in about two seconds of reading time.
Keep it to three elements: what you do, the phone number, and the logo. No paragraph, no service list, no seven bullet points nobody reads at twenty miles an hour. Lock your palette before you design anything, because the banner sets the colors the rest of the kit inherits, and working through a choice like that in a structured way beats guessing. The same flowchart thinking behind picking a theme by decision tree works fine on a holiday palette.
Order the banner early. It should be hanging the week your first crew rolls out, not the week you notice the schedule has a hole in it.
3. Christmas bookmarks: the leave behind that survives to next season
Here is the quiet math of seasonal trades: the customer decides in September and you talked to them in December. Nine months of silence is where the business leaks. A bookmark is the cheapest way to stay in the house through that gap, because unlike a card or a flyer it has a function, and functional paper does not get thrown away.
Print the front as something the household actually wants, a small holiday illustration or a clean seasonal design, and put the work on the back: your early booking window, your takedown terms, and the number. Hand one over at the estimate, drop one with the install paperwork, and leave one at takedown in January. Three touches, three chances for it to land in a book that gets opened in the spring.
It is the least impressive piece in the kit and usually the one that books the most repeat work, which is exactly why crews skip it.
Specs and pricing
Anchor the kit: business Christmas card specs and live pricing
The Christmas card sets the stock and finish standard for the rest of the kit. Check the specs, run the quantity you plan to mail, and match the bookmark to it.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 100 | 17.6¢ | $17.57 |
| 200 | 11.5¢ | $23.07 |
| 300 | 9.15¢ | $27.46 |
| 400 | 7.96¢ | $31.86 |
| 500 | 7.25¢ | $36.26 |
| 600 | 6.77¢ | $40.64 |
| 700 | 6.43¢ | $45.04 |
| 800 | 6.18¢ | $49.43 |
Wally explains the suite
Three pieces, one brand, printed to fill the December calendar
Wally thinks of a light installation season as three conversations with the same homeowner. The banner starts it from the sidewalk while your crew is still on the roof. The card continues it in the mailbox during the weeks people care about lights. The bookmark finishes it nine months later, when it is sitting in a book and reminds someone that booking opens soon. Print all three together and every conversation sounds like the same company.
Shop the landscaping collection →See it in use
Holiday install pieces we printed
Explore more
Where to go next
By the numbers
One kit, printed to fill the December calendar
Common Questions
Common questions about the Christmas light installation suite
What is the Christmas light installation new-customer suite?
It is a curated set of three printed pieces built for holiday lighting contractors who want a December job to become a yearly account. Christmas banners advertise from the properties you are already lighting, business Christmas cards keep your company in the mail during the weeks homeowners are actually thinking about lights, and Christmas bookmarks act as the leave behind that survives the kitchen counter and carries your booking window into the following year.
In what order should I order and use these three pieces?
Follow the season. Order banners first and hang them at the shop, on the trailer and at any display or demo property in early November, because that is what generates calls while the crew works. Order business Christmas cards next so they mail during install month. Bookmarks go out with every estimate and every takedown visit through January, since their real job is the sale that happens ten months later.
Do I need all three pieces or can I start with one?
You can start with one, and most one-truck operations start with banners because visibility on a lit street sells itself. The problem is that banners only reach people who drive by in December. Cards reach the list you already earned, and bookmarks reach the homeowner in the months when nobody is thinking about lights. The set covers all three windows, which is why the pieces are cheaper to buy together than to regret separately.
How do I keep all three pieces looking like one company?
Repeat three things on every piece: the logo at the same corner, the same two holiday colors, and the phone number in the same place with the same weight. Resist the urge to redesign the bookmark because it is small. If the banner uses a deep green and warm white, the card and the bookmark use that same green and that same warm white, so a homeowner who saw your banner in November recognizes the card in December without reading a word.
Why print bookmarks instead of just more business cards?
A business card has no purpose once it leaves your hand, so it ends up in a drawer or the trash. A bookmark has a use, which means it stays in the house and gets picked up repeatedly. For a seasonal trade that is the whole game. Print your early booking window, your takedown policy and your number on the back, and the piece keeps selling every time someone opens the book it is sitting in.
How much does the full suite cost to print?
Each piece is priced live on its own product page, so you see real numbers before you commit. Business Christmas cards start at $17.57, Christmas bookmarks start at $16.48, and Christmas banners start at $79. Quantity moves the per-unit price hard on all three, so a crew running fifty installs and a company running four hundred should not order the same run. Configure the quantity you actually need and the calculator does the rest.
Can I add more pieces as the business grows?
Yes. The suite is a starting set, not a ceiling. Crews that outgrow it usually add door hangers for the streets around a finished install, yard signs for every property they light, and postcards for a spring gutter or landscape lighting offer. The three pieces here stay the spine, and everything you add later inherits the same colors and layout rules.
Get Started
Christmas bookmarks start at 50 for $16.48
Order the full new-customer suite from 4OVER4.COM and the banner, the cards and the bookmarks arrive matching, in time for the first install week.
Legal Disclaimer
Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation. On-time delivery rate based on tracked orders 1999 to 2026. Individual results may vary based on shipping carrier performance.
