The 5-Product Brewery Taproom Starter Pack
Signing the lease is the easy part. Making the room look like a brand people trust, before you have poured a single flight, comes down to a handful of printed pieces. Here are the five every new taproom should print first, in the order a guest meets them.
A brewery taproom starter pack is the set of printed pieces a new taproom needs to open its doors and look established. The five essentials are custom beer labels, drink coasters, brewery stickers, menus, and a vinyl banner. Together they cover the can in a guest’s hand, the table they sit at, the swag they take home, and the sign that brings them in, all in one consistent brand.
The starter pack
The 5 products, ready to add to your first order
Start with the picks. These are the five pieces that turn an empty room into a taproom guests recognize, priced live so you can build a realistic opening budget in a few clicks. Below the grid, we break down what each one does and why it earns its place. Everything ships from one printer, so your labels, menus, and banner match without any back-and-forth.
Before you print
Use the free services so the whole pack matches
A starter pack only works if it looks like it came from one brewery. Three 4OVER4.COM services make that easy: the online designer lays every piece out on the same grid in your browser, the design templates give you a professional starting point for labels, menus, and cards, and a set of free paper samples lets you feel the stocks before you commit an opening order. Set your colors and typeface once, reuse them across all five products, and a brand-new taproom reads as an established one.
1. Custom beer labels: the piece a customer holds first
Before anyone tastes your beer they judge the can, so the label is not decoration, it is the product. This is why it earns the first slot in the pack. A clean, confident custom beer label tells a guest at the cooler that the brewery behind it knows what it is doing, and it does that work in the half second before they read a single word.
Print on a coated or synthetic stock so the ink survives ice, condensation, and a hand fresh out of the tank room. Beer labels start at $25, which keeps a small pilot run affordable, and when you are ready to launch a flagship or a limited series you can step up to premium product labels on heavier stocks with richer finishes. If you want a professional eye on the artwork first, the Q+A with an art director covers what actually reads on a shelf, and product label printing lays out every option in one place.
2. Drink coasters: a brand impression under every pour
Every glass you pour lands on something, so it may as well land on your logo. Drink coasters are one of the cheapest brand impressions in the room, starting at $10.98, and a guest stares at one for the length of a whole pint without ever feeling advertised to.
Use both sides. Front for the mark, back for a QR code to your loyalty sign-up, your next event, or the story behind the beer in their hand. Order a stack for the bar and a stack for events, and reprint them whenever the taplist or the season turns over. They travel home in tote bags too, which quietly extends the reach of a single visit.
3. Brewery stickers: swag that leaves and keeps working
A bowl of brewery stickers by the register is the highest-return print in the whole pack. They cost cents, guests take them for free, and then they land on laptops, water bottles, coolers, and truck windows where thousands of strangers see them for months. Stickers start at $25 and pay you back long after the guest has left.
Give people a reason to want them: a strong logo, an inside joke from the taproom, or a mascot beats a plain wordmark every time. Order weatherproof vinyl so the ones that end up outdoors survive, and rotate a fresh design with each seasonal release so regulars keep collecting them.
4. Taproom menus: a taplist people can actually read
A rotating taplist scribbled on a wall works until the room fills up and nobody near the back can read it. A printed taproom menu at each end of the bar fixes that, and it gives you room to list ABV, style, and a one-line description that helps a guest choose without holding up the line. Menus start at $57.11.
Because your taps change, print in short runs and treat the menu as a living document, or lean on a chalk wall for daily pours while the printed menu carries the core lineup and your food or merch. Keep the type large and the layout on the same grid as the rest of your pack so the whole room reads as one brand.
5. Vinyl banners: the sign that says you are open
The last piece is the one people see first from the street. A vinyl banner over the door, along the patio, or across your festival booth turns foot traffic into first-time guests, and it is the fastest way to announce a grand opening, a new release, or a beer garden that is now open. Banners start at $79 and hold up outdoors season after season.
Order one large exterior banner for the building and a couple of lighter, portable ones for markets and festivals where your booth is competing with a hundred others. Keep the message to your name, a single hook, and a direction, because a banner has about two seconds to land as someone drives or walks past.
Specs and pricing
Beer label specs and live pricing
Beer labels anchor the pack, so here are the live specs and price-per-unit from the 4OVER4.COM configurator. Adjust size, stock, and quantity to see exactly what your opening run costs before you commit.
Wally sets up the taproom
Five pieces, one brand, poured on day one
Wally builds a taproom the way a guest experiences it: the label they pick up, the coaster under their glass, the menu they read, the sticker they take home, and the banner that brought them in. Keep one color and one typeface across all five and a brand-new room already feels like a place people trust. Set it up once, print it all in one order, and open looking established.
Shop brewery printing →When you grow
Level up your labels as the beer takes off
Once a beer earns a spot on the taplist for good, the label deserves an upgrade. These are the label lines breweries move to for flagships, canning-line runs, and retail shelves, all still from one printer.
Explore more
Where to go next
By the numbers
One printer for the whole opening
Common Questions
Common questions about the taproom starter pack
What is a brewery taproom starter pack?
It is the short list of printed pieces a new taproom needs to open its doors and look like a real brand from day one: beer labels, drink coasters, brewery stickers, menus, and an exterior banner. Buy them as a set and every surface in the room, from the can in a guest's hand to the sign on the sidewalk, speaks with one voice.
Which printed products does a new taproom actually need first?
Lead with the pieces a customer touches. Beer labels come first because they are the product itself, then coasters because every seat has one, then menus so the taplist is easy to read, stickers as take-home swag, and a vinyl banner so people find your door. That is the five-product pack on this page, ordered the way a guest meets them.
What kind of labels hold up on cans and bottles in a cooler?
Ask for a synthetic or coated label stock rather than uncoated paper. Those materials shrug off condensation and ice-bucket water, so the print stays crisp when the can sweats. Beer labels start at $25, and for flagship or limited releases you can step up to premium product labels with heavier stocks and finishes. Our Q+A with an art director on how to design a product label walks through the setup.
Can I order small quantities to open, then reprint later?
Yes, and that is the smart way to open. Print the five essentials at opening quantities, see which beers and which merch move, then reprint the winners. Coasters start at $10.98, stickers and beer labels at $25, and banners at $79, so a full starter set is a modest first order rather than a warehouse of inventory.
Do you print custom shapes and sizes for coasters, labels, and stickers?
Yes. Coasters, labels, and stickers can be cut to round, square, or custom die-cut shapes, and each product page lets you set the exact size, stock, and finish while the price updates live. If a term on the order form is unfamiliar, the printing terms glossary explains it in plain language.
How do I set my files up so the print matches my brand colors?
Build your artwork in CMYK, keep logos and type as vectors where you can, and include the small bleed each product page lists so nothing important sits on a trim line. Order free paper samples first to feel the stock, then use the online designer or a ready-made template to lay everything out on the same grid so the whole pack matches.
Get Started
Ready to outfit your taproom?
Build your opening print order at 4OVER4.COM, from beer labels to the banner over the door. Set your size, stock, and finish, and watch the price update live.
Legal Disclaimer
Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation. On-time delivery rate based on tracked orders 1999 to 2026. Individual results may vary based on shipping carrier performance.
