Custom Gift Tags That Match Your Brand and Print Beautifully
Choose the shape, material, string, and finish that fit the occasion, then print a matching set of personalized gift tags that carry your brand or your handwriting onto every package.
Custom gift tags are small printed hang tags tied to a gift or product, made in your own shape, material, and message. Pick a shape that fits the occasion, a stock that feels right in hand, and a hole with ribbon or twine so it hangs. Then personalize with names or a logo and print a matching set at 4OVER4.COM.
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Custom gift tags in one paragraph
A gift tag is a small printed hang tag that names a gift, carries a short message, and puts your brand on the package. You choose the shape, the size, the material, the finish, and the hole with its ribbon or twine, then personalize with names or a logo. Print a matching set once and every gift you send looks like it belongs together. The chart below maps the main choices.
What gift tags are for, and why print your own
A gift tag does three quiet jobs at once. It names the gift, it carries a short message, and it puts a little bit of you, your brand, your handwriting, your color, on every package that goes out. That is why a printed set beats a strip of store-bought tags: the whole set matches, and it looks like it belongs to you.
For a shop, branded gift tags turn every purchase into a small piece of marketing that a customer carries home. For a host or a maker, a custom tag finishes a gift the way a bow does, only with a name and a note built in. Either way, the tag is small, cheap to print in volume, and the last thing someone sees before they open what you gave them.
This guide walks the choices in the order you actually make them, shape, size, material, finish, string, and personalization, and then points you to the right product. Most gift tags are simply custom hang tags used for gifting, so everything here maps straight onto real products you can order today.
Shapes and sizes: setting the mood before the words
Shape is the first thing the eye reads, before a single word. A clean rectangle feels modern and retail-ready. A rounded or scalloped edge feels soft and celebratory. A fully custom die-cut outline, a star, a leaf, a bottle, a heart, turns the tag itself into part of the design. Pick the silhouette that matches the occasion, and half the design work is already done.
Size follows the package. A small favor tag around 2 by 3.5 inches ties neatly onto a party favor or a small box, while a larger tag gives a retail gift or a wine bottle room for a logo and a longer note. The rule is simple: big enough to read the message, small enough to hang without overwhelming the gift.
When you want a non-standard outline, custom die-cut printing cuts the tag to any shape you draw, and our free online design tool lets you lay out the front and back without wrestling with software. Start from the shape and the size, and every later choice gets easier.
Gift tag size chart
Most gift tags land in a narrow band of sizes, and picking from that band keeps the layout easy and the tag easy to tie. Here are the standard sizes, in inches and in millimeters, with the job each one does best.
| Size (inches) | Size (mm) | Shape | Best for |
|---|---|---|---|
| 2 x 3.5 in | 51 x 89 mm | Rectangle | The classic favor tag: a to and from line, a short message, and a small logo, on a party favor or a small box |
| 2 x 2 in | 51 x 51 mm | Square | Compact tag for jars, candles, and small boxes, where a long tag would hang past the lid |
| 2.5 x 2.5 in | 64 x 64 mm | Square | Room for a logo above a line of hand-written names, still square and retail-tidy |
| 1.5 x 3 in | 38 x 76 mm | Narrow rectangle | Slim tag for a bottle neck or a ribbon-wrapped box, where width is tight but you still want length |
| 2 in circle | 51 mm | Round | Small round tag for favors and jar lids, where the logo alone carries it |
| 2.5 in circle | 64 mm | Round | The everyday round tag: a logo plus one short line of type |
| 3 in circle | 76 mm | Round | Larger round tag for retail gifts and hampers, with room for a logo, a message, and a price |
Millimeter figures are rounded, so 2 by 3.5 inches is 51 by 89 mm and a 3 inch circle is about 76 mm. Two habits keep any of these sizes printing cleanly: keep type and logos clear of the punched hole and of the trim edge, and decide where the hole sits before the artwork is final, since that is what sets how the tag hangs. If nothing on this chart fits the package, the size does not have to come off the chart at all, because a die-cut tag can be cut to any outline and any size you draw.
Materials and finishes: how the tag feels in hand
Two tags can be the same shape and say completely different things depending on the stock. Smooth cardstock feels crisp and modern and holds color cleanly. Rustic kraft reads warm and handmade, perfect for a maker or a farmers-market brand. A heavier ultra-thick stock feels premium the second someone picks it up, and durable plastic stands up to moisture for outdoor or bottle tags.
Finish is the second lever. A matte finish keeps things understated and easy to write on, gloss makes colors pop, and a soft-touch coating gives the tag a velvety feel that signals quality. For a metallic accent, foil turns a logo or a border into a small luxury without printing the whole tag in shiny ink.
These are the same materials and finishes behind our custom hang tags and paper hang tags, so the sample you feel in hand is exactly what your set will feel like. If you plan to write names by hand, lean matte or uncoated; if you want the design to carry it, gloss and soft-touch do more of the work.
Adding strings and holes so the tag can hang
A tag is not a tag until it can hang, and that comes down to the hole and the tie. A single punched hole, in a top corner or centered along the top edge, is all it takes, but where you place it changes the look. A corner hole lets the tag dangle at an angle, while a centered hole keeps it hanging square and formal.
The tie then sets the personality. Ribbon feels festive and gift-forward, natural twine feels handmade and rustic, and elastic loops make a tag quick to slip onto a favor or a jar. Match the color of the tie to your palette and the whole package pulls together.
The one thing to plan for early is spacing: keep your text and logo clear of the hole so nothing gets punched through or crowded. Lay a little breathing room around the hole in your design, and consider a folded hang tag when you want extra room inside for a longer message or care instructions.
Personalizing your gift tags
Personalization is what turns a generic tag into yours. At the simplest level, add your logo and a repeating message so every tag in the set matches, which is ideal for a shop or an event. For gifts, leave a clean space, or preprinted "to" and "from" lines, so you can add names by hand on an uncoated stock that takes pen well.
For a fully bespoke run, you can print variable details like individual names or table numbers, so no two tags have to be identical. Keep the personalized area generous and legible, and stick to one or two clear typefaces so the tag reads at a glance rather than crowding.
However you personalize, design it as a proper print file: logos in vector, color in CMYK, and text inside the safe margin. If you would rather start from a layout, the online design tool and our ready-to-edit templates give you a head start, and the custom printing collection shows what fully personalized print can look like.
Ordering printed gift tags at 4OVER4
With the design settled, ordering is the easy part. Pick the product that matches your shape and material, set the size, stock, finish, hole, and quantity, and watch the price update live as you go. Printing more tags lowers the price of each one, so a full set for a season or a shop stays affordable even at higher counts.
Before it prints, your artwork runs through a free file check that catches low-resolution logos, missing bleed, or text too close to the trim, so a second set of eyes protects the run. That safety net matters most on small pieces like tags, where a tiny shift is easy to miss on screen.
Ready to print? Start with custom hang tags for the widest set of shapes and finishes, choose paper hang tags for a classic cardstock look, or browse the full custom printing collection to match tags with the rest of your packaging.
Wally ties the whole gift together
Shape, stock, and string, matched to the occasion
Wally picks the tag the way you would pick the wrapping: a shape that fits the mood, a stock that feels right in hand, and a punched hole with the right ribbon or twine. Keep the logo in vector, hold text clear of the hole, and print a matching set so every package looks like it belongs to you. Design it once, and 4OVER4 prints the whole run.
Print custom gift tags →Quick reference
The gift tag choices, at a glance
Every gift tag comes down to the same handful of decisions. Line these up and your set is ready to design and print.
| Choice | Options | Why it matters |
|---|---|---|
| Shape | Rectangle, square, round, scalloped, die-cut | The silhouette sets the tone before anyone reads a word on the tag. |
| Size | Around 2 by 3.5 in, up to larger | Big enough for a short message, small enough to tie neatly onto a gift. |
| Material | Cardstock, kraft, ultra-thick, plastic | Sets the feel in hand, from crisp and modern to rustic and handmade. |
| Hole and string | Punched hole with ribbon, twine, or elastic | Turns a printed card into a tag that actually hangs on the package. |
| Finish | Matte, gloss, soft-touch, or foil | Adds shine, a velvety touch, or a metallic accent to lift the design. |
| Sides | Front only or front and back | Print a name and logo on the front and a message or care note on the back. |
Step by step
Design and order gift tags in 6 steps
- Pick the shape and size for the gift Match the silhouette to the occasion and the size to the package. A small scalloped tag suits a party favor, a larger rectangle suits a retail gift box.
- Choose the material and finish Decide how the tag should feel: clean cardstock, rustic kraft, or a heavier ultra-thick stock, then add a matte, gloss, soft-touch, or foil finish.
- Plan the hole and string Add a punched hole in a corner or centered at the top and choose the tie, whether ribbon for gifts or twine for a handmade look, so the tag is ready to hang.
- Design both sides Put the name, logo, or occasion on the front and save the back for a message, a care note, or your website. Keep text clear of the hole and the trim edge.
- Prepare a print-ready file Set the file to CMYK, keep any logo in vector, add bleed past the trim, and hold your text inside a safe margin so nothing is clipped at the cut.
- Order and personalize the set Choose your quantity and print a matching set. The price drops per tag as the quantity climbs, so a full run for a shop or an event stays affordable.
Specs and pricing
Custom hang tag specs and live pricing
Once your design is set, the print decisions come down to size, stock, and finish. Here are the live specs and price-per-unit for custom hang tags at 4OVER4.COM, straight from the configurator.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | 50.5¢ | $25.27 |
| 100 | 28.6¢ | $28.56 |
| 200 | 15.9¢ | $31.86 |
| 300 | 12.4¢ | $37.35 |
| 400 | 10.2¢ | $40.64 |
| 500 | 8.79¢ | $43.94 |
| 600 | 8.24¢ | $49.43 |
| 700 | 7.53¢ | $52.73 |
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Common Questions
Common questions about custom gift tags
What are custom gift tags?
Custom gift tags are small printed hang tags made to your own design and tied onto a gift, a product, or a package. They name the gift, carry a short message such as "to" and "from," and often show a logo or a seasonal design. Physically they are a printed card, usually around 2 by 3.5 inches, with a punched hole for ribbon, twine, or elastic. Because they are printed to order, you control the shape, size, material, finish, and message, which is what lets a set of tags match a brand or an occasion exactly.
What size is a gift tag?
The most common gift tag is 2 by 3.5 inches, about 51 by 89 mm, which holds a to and from line, a short message, and a small logo. The other standard sizes are a 2 by 2 inch square, about 51 by 51 mm, for jars and small boxes, a 2.5 by 2.5 inch square, about 64 by 64 mm, when a logo sits above the names, a narrow 1.5 by 3 inch tag, about 38 by 76 mm, for a bottle neck or a ribbon-wrapped box, and circles at 2, 2.5, and 3 inches, roughly 51, 64, and 76 mm. Larger retail tags print too, and a die-cut tag can be cut to any outline and any size you draw, so treat the chart as a starting point rather than a limit.
What paper is best for gift tags?
Smooth cardstock is the safe default: it holds color cleanly and reads crisp and modern. Rustic kraft is the choice for a warm handmade look, the kind a maker or a farmers-market brand wants, and it takes a hand-written name well. Ultra-thick stock feels premium the second someone picks it up, which suits retail gifts and wine bottles, and durable plastic is the answer when the tag meets moisture outdoors or on a bottle. Finish matters as much as the stock: matte or uncoated if names get written by hand, gloss to make colors pop, soft-touch for a velvety feel that signals quality, and foil when a logo or a border should carry a metallic accent. These are the same stocks and finishes behind our custom hang tags and paper hang tags, so a sample you hold is exactly what your set will feel like.
How do I choose the right gift tags for my project?
Start with the occasion and the package. A retail gift box suits a clean rectangle or a branded die-cut shape, while a party favor or a handmade gift suits a smaller scalloped or kraft tag. Then match the material to the feel you want: smooth cardstock for modern, kraft for rustic, or ultra-thick for a premium touch. Finally think about the tie and the hole placement so the tag hangs the way you picture it. If the tags carry a logo, our guide on logo design best practices helps you keep the mark crisp at tag size.
What do custom gift tags cost, and how are prices set?
Designing the tag yourself costs only your time. The print price then scales with a few levers: quantity, where more tags lower the price each, plus size, material, finish, and whether you print one side or both. A larger run for a shop or an event brings the per-tag price down sharply, while a small batch stays low in total. You set each option in the configurator and the price updates live, so you can see exactly how a foil finish or a heavier stock changes the number before you order.
What sizes, stocks, and finishes are available for gift tags?
Gift tags print in a range of sizes from small favor tags around 2 by 3.5 inches up to larger retail tags, and in shapes from rectangles and squares to rounds, scallops, and fully custom die-cut outlines. Stocks include smooth cardstock, rustic kraft, and ultra-thick options, plus durable plastic where you need water resistance. Finishes span matte, gloss, and soft-touch, with foil accents for a metallic lift. Each product page lists the exact sizes, stocks, and finishes so you can match the tag to the gift and the season.
How long do custom gift tags take to print and ship?
Turnaround depends on the material, finish, and quantity you choose rather than on the tag design itself. Standard cardstock tags move quickly once your artwork clears our free file check, while specialty finishes such as foil follow their own production window. Each product page shows the available turnaround and shipping options at checkout, so you can line up the delivery date with a holiday, a launch, or an event before you place the order.
Can gift tags be printed with a hole and string already added?
Yes. A punched hole is a standard option, and you choose where it sits, whether in a top corner or centered at the top edge, so the tag hangs the way your design intends. Keep your text and logo clear of the hole and the trim so nothing important is cut or punched through. Ribbon, twine, and elastic ties finish the look, turning a printed card into a ready-to-hang gift tag that matches the rest of your packaging.
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Ready to print gift tags that match your brand?
Bring your design to 4OVER4.COM and print a matching set of custom gift tags in your shape, stock, and finish. Adjust every option and watch your price update live.
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Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation. On-time delivery rate based on tracked orders 1999 to 2026. Individual results may vary based on shipping carrier performance.
