How much color variation is normal in offset printing?

Some color movement is normal and expected in offset printing. The process typically allows for roughly 1-3% variation across a run, which is a characteristic of commercial presses rather than a defect.

• Why it happens: ink density, paper, and press conditions shift slightly during a long run.
• How it is controlled: multiple sets of eyes monitor the press and adjust to keep color consistent.
• What to expect: slight variation between the first and last sheets is standard, and a hard proof helps set expectations.

For projects where exact color match across separate orders matters, ask about running them together or on the same equipment.