Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Does all-caps text always need extra tracking?

Answer

Almost always, yes. Capital letters were drawn to sit beside lowercase letters, so a run of all caps looks cramped at default spacing and reads better with added tracking.

  • Add positive tracking, roughly +25 to +75 depending on the typeface, to open up all-caps text.
  • Headlines, logos, and short labels in caps look more confident with the extra air.
  • Serif and display faces often need more tracking than clean sans-serifs.
  • Check the result at final print size, since spacing that looks right on screen can shift on paper.

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