Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How do I prepare artwork for custom water bottle labels?

Answer

A water bottle label has to wrap the bottle cleanly with no gaps or overlap in the wrong place, so the artwork is built to the precise wrap dimensions of your specific bottle. Measuring the bottle first is the key step, because label sizing that fits one bottle will not fit another.

  • Measure the bottle: capture the label height and the circumference (or wrap width) of the area you want covered.
  • Set exact dimensions: build your design file to those precise measurements so it lines up perfectly when applied.
  • Plan the seam: keep critical text and logos away from where the label wraps and overlaps.
  • Add bleed: extend background art past the edges so no white shows at the trim.

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