How much does color affect whether a yard sign gets read?

Color is doing marketing work in the first few seconds a passerby sees your sign.

• Effective color grabs attention in two to three seconds and signals your brand personality.
• Up to 90% of snap judgments about a brand are based on color alone.
• High-contrast combinations like white on navy or red on white stay readable from moving vehicles.
• Consistent color across all your signage builds neighborhood recognition that drives referrals and repeat business.