Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
What should I do if my file quality looks poor after upload?
A blurry or pixelated preview almost always comes down to resolution. Print needs far more detail than a screen, so a file that looks crisp on your monitor can still be too low for press. Re-export at the correct resolution and size, then upload again.
- Target 300 DPI at the finished size for business cards, postcards, flyers, and similar small-format work.
- Large-format items like banners and posters can print well at 100 to 150 DPI because they are viewed from a distance.
- Avoid enlarging low-res images. Scaling a small photo up adds pixels but not real detail.
- Use vector art for logos and type whenever possible so edges stay sharp at any size.
If the preview still looks soft after you re-export at the right settings, ask your printer to review the actual file before it goes to print.
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