Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What file sizes and resolution are recommended for images and photos?

Answer

The key number for images is resolution at final size, not file weight. Everything is measured at the size the image actually prints.

  • Files need a resolution of 300 dpi at the final size.
  • If a photo prints edge to edge, use 300 dpi at the bleed size.
  • If you do not have access to professional or Adobe programs, you can still prepare files at the right resolution with simpler tools, as long as you hit 300 dpi at print size.
  • Avoid enlarging small images, which drops their effective dpi.

Aim for 300 dpi at the placed size and the file size will take care of itself.

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