Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What file resolution is acceptable for printing logos?

Answer

Logos print cleanest when they are either vector art or a high-resolution raster file, because logos often have crisp edges and fine detail that show every flaw.

  • Vector (AI, EPS, PDF): ideal, since it stays razor-sharp at any size.
  • Raster (JPG, TIFF, PNG): at least 300 DPI at the size it will print.
  • Avoid enlarging small web logos, which are usually 72 dpi and turn fuzzy.

Not sure your logo file will hold up? Ask your printer to assess the resolution before production.

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