Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Which lenticular effect should I use on a postcard?

Answer

Choose the effect based on what you are showing, not the other way around. Each lenticular style solves a different visual problem.

Effect	Best for
3D depth	Landscapes, product shots, and portraits with clear foreground and background
Flip	Two-image reveals like a before-and-after or seasonal promotion
Animation	Short motion sequences that catch the eye
Morph	Blending one image into another, such as a brand transition

Consider the audience too. Trade-show crowds respond to bold animation that grabs attention from across a room, while gift or mailer recipients tend to appreciate the subtlety of a 3D depth effect.

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Which lenticular effect should I use on a postcard?

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