Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
How far in advance should I order trade show materials?
Answer
For trade show materials, plan to order at least two weeks before your event. That window covers proofing, production, and shipping, and still leaves a small buffer for last-minute changes to your booth graphics or signage.
- Proofing: time to review layouts and approve colors before anything prints.
- Production: the days needed to manufacture banners, displays, and printed collateral.
- Shipping: transit time to reach you well before you travel to the venue.
- Buffer: a few extra days in case you need to tweak or reprint a piece.
If your event is less than a week away, ask your printer about rush or expedited production options, which many offer for time-sensitive trade show orders.
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