Question
How far in advance should I order campaign materials?
Answer
Give high-volume campaign pieces enough runway for design, proofing, and delivery so nothing shows up after your launch date. A safe rule is to order large postcard or flyer runs 4 to 6 weeks ahead.
| Stage | Typical time |
|---|---|
| Design and revisions | 1 to 2 weeks |
| Proofing and approval | 2 to 4 days |
| Printing and shipping | 1 to 2 weeks |
- Build in slack to reprint if a proof needs changes.
- Order sooner for seasonal pushes when print demand spikes.
- For tight timelines, look for products that offer expedited or same-day turnaround.
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