Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How far in advance should I order campaign materials?
Answer
Give high-volume campaign pieces enough runway for design, proofing, and delivery so nothing shows up after your launch date. A safe rule is to order large postcard or flyer runs 4 to 6 weeks ahead.
| Stage | Typical time |
|---|---|
| Design and revisions | 1 to 2 weeks |
| Proofing and approval | 2 to 4 days |
| Printing and shipping | 1 to 2 weeks |
- Build in slack to reprint if a proof needs changes.
- Order sooner for seasonal pushes when print demand spikes.
- For tight timelines, look for products that offer expedited or same-day turnaround.
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