Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How do I understand paper dimensions-height vs. length?

Answer

Print dimensions are given as height by length (or width), and knowing which is which prevents ordering a piece in the wrong orientation. Height is the up-and-down measurement and length or width is the side-to-side measurement.

  • Height: the vertical dimension, top to bottom
  • Length or width: the horizontal dimension, side to side

For example, choosing 10 in height by 24 in length gives you a long, horizontal piece that is short top to bottom and wide across. Flip the numbers and you get a tall, narrow piece instead.

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