Why is rewind direction so important?

Rewind direction matters most when a machine, not a person, applies your labels. If you hand-apply, direction is probably not a concern for you at all.

• Hand application: direction rarely matters, you place each label by eye
• Machine or automatic application: the applicator expects a specific orientation
• The wrong direction can jam an applicator or apply labels upside down
• Confirm the required rewind position with your equipment before ordering