Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Is Unwind Direction and Rewind Direction the same thing?

Answer

Yes, unwind direction and rewind direction describe the same thing. Both terms refer to the direction in which a label comes off the roll as it unwinds.

The term describes how the label is oriented as it leaves the roll
It matters most for automatic or machine application
Hand application is far more forgiving of direction
Match the direction to your applicator or dispenser

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Is Unwind Direction and Rewind Direction the same thing?

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