Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What is holographic foil?

Answer

Holographic foil is made the same way as any other metallic foil, but it includes an embossed micro-pattern that diffracts light. That diffraction is what splits the light into the shifting rainbow colors you see moving across the surface as the piece tilts.

  • Built on the same foil-stamping process as standard metallic foil, so it applies as a crisp, reflective layer.
  • The difference is an embossed pattern in the foil that bends light into a spectrum of colors.
  • The color play shifts with viewing angle, giving the finish an eye-catching, dynamic look.
  • Ideal when you want a card or piece that grabs attention with movement and shine.

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