Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What background color works best with holographic foil?

Answer

Dark backgrounds create the most dramatic contrast with holographic foil. A dark surface absorbs light while the foil reflects it, which is what makes the rainbow effect pop.

BackgroundResult
Black, navy, or charcoalMaximum contrast and the boldest shimmer
White or light stockSofter, more subtle shine

If the goal is to stop people mid-glance, pair holographic foil with a black or deep-toned background.

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