Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How is holographic foil different from metallic foil?
Answer
Both use the same heat-stamping process, but they reflect light very differently. Metallic foil is a single reflective color, while holographic foil splits light into a shifting rainbow, which changes the mood of the finished piece.
| Metallic foil | Holographic foil | |
|---|---|---|
| Color | One tone: gold, silver, copper or rose gold | Full rainbow spectrum |
| Effect | Steady, subtle, refined shine | Color shifts as you tilt the card |
| Pattern | Solid | Diffraction pattern |
| Reads as | Classic and elegant | Active and eye-catching |
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