Are holographic products more expensive than standard prints?

Yes, holographic runs above basic matte or gloss, but the gap is usually smaller than people expect. The premium covers the specialty film and its application, and the payoff is a piece that gets noticed and kept.

• What drives the cost: specialty materials and an extra application pass.
• Why it can be worth it: a stronger first impression and a higher keep rate.
• Where it fits: client-facing cards, retail packaging, and event pieces.