How many times should I mail the same audience?

One mailing rarely does the job on its own. Repetition is what turns a printed piece into a response, and multi-touch sequences consistently outperform a single drop.

• Three-touch sequence: Three mailings to the same list over roughly 6 to 8 weeks is the proven baseline.
• Touch one: Builds awareness and introduces the offer.
• Touch two: Creates familiarity and reinforces the message.
• Touch three: Drives the action, since recognition is now in place.

Response rates can more than triple with a multi-touch approach compared to a one-time send, so budget for the full sequence rather than a single mailing.