Sofia Ramirez, 4OVER4 design and templates voice (illustration)
Sofia Ramirez Design & Templates Editor at 4OVER4.COM

Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How should a single fold brochure be oriented?

Answer

A single-fold (half-fold) brochure has one fold down the middle, which turns the flat sheet into a four-panel piece: a front cover, a back, and two inside panels. Getting the orientation right means planning which panel each part of your message lands on once the sheet is folded.

  • One fold produces two panels per side, four panels in total
  • Outside: the front cover on one panel, the back on the other
  • Inside: the two panels form the spread readers see when they open it
  • Design the flat sheet so each panel flips to the correct spot after folding
  • Keep text clear of the fold line and check a folded mockup before printing

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