How should a single fold brochure be oriented?

A single-fold (half-fold) brochure has one fold down the middle, which turns the flat sheet into a four-panel piece: a front cover, a back, and two inside panels. Getting the orientation right means planning which panel each part of your message lands on once the sheet is folded.

• One fold produces two panels per side, four panels in total
• Outside: the front cover on one panel, the back on the other
• Inside: the two panels form the spread readers see when they open it
• Design the flat sheet so each panel flips to the correct spot after folding
• Keep text clear of the fold line and check a folded mockup before printing