Question
What's the difference between packaging labels and packaging tape?
Answer
They both carry your branding, but they do different jobs on a package. A label identifies or decorates. Tape seals the box and can brand it at the same time.
| Packaging labels | Packaging tape | |
|---|---|---|
| What it is | Adhesive-backed print | Branded sealing tape |
| Goes on | Product, box, or mailer | Box seams and flaps |
| Main job | Branding and information | Securing plus branding |
- Tape also holds the package closed in transit.
- Many brands use both together for a fully finished, on-brand unboxing.
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