Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the difference between packaging labels and packaging tape?
Answer
They both carry your branding, but they do different jobs on a package. A label identifies or decorates. Tape seals the box and can brand it at the same time.
| Packaging labels | Packaging tape | |
|---|---|---|
| What it is | Adhesive-backed print | Branded sealing tape |
| Goes on | Product, box, or mailer | Box seams and flaps |
| Main job | Branding and information | Securing plus branding |
- Tape also holds the package closed in transit.
- Many brands use both together for a fully finished, on-brand unboxing.
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