Will my colors look different on matte vs. glossy paper?

Yes, colors on matte paper look slightly less saturated than the same colors on glossy stock. That is because the matte surface absorbs light rather than reflecting it back, which softens vibrancy a touch.

• Why it happens: matte diffuses light instead of bouncing it, so tones read a shade more muted.
• How to compensate: increase the contrast in your design file by roughly 10 to 15 percent before printing.
• What looks best: rich blacks and bold typography stay especially strong and punchy on matte.

A little added contrast up front keeps your matte prints looking crisp rather than flat.

Gloss works the other way: its smooth, sealed coating gives ink an even base and reflects light, so colors look richer and more saturated. The trade-off is glare, and gloss is harder to write on. Choose gloss when color vibrancy comes first, and matte or uncoated when you want a softer look or a writable surface.