Will my colors look different on soft touch stock?

Yes, slightly. A soft touch or uncoated surface absorbs a little more ink than a glossy coated stock, so colors come out a touch softer and more muted. Far from a downside, this gives designs a warm, sophisticated look, and deep tones in particular hold up beautifully.

• Muted, refined tones: the soft finish takes the harsh edge off bright colors.
• Rich darks shine: navy, charcoal, and forest green look especially elegant.
• Neons and ultra-bright hues lose the most punch, so plan for a calmer result.
• Review your proof before approving, since the shift is real even if it is subtle.