Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Will my colors look different on soft touch stock?
Answer
Yes, slightly. A soft touch matte finish tones down vibrancy a little compared with a gloss finish, so colors come out a touch softer and more muted. This gives designs a warm, refined, understated look, and deep tones hold up especially well.
- Rich darks: black, navy, charcoal, deep red and forest green look especially elegant.
- Neons and ultra-bright hues: lose the most punch, so plan for a calmer result.
- Critical colors: nudge them a bit brighter in your artwork to account for the softening.
- Proof: review your proof before approving, since the shift is real even if subtle.
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