What should a print wording guide include?

A useful print wording guide does more than list phrases. It helps you match tone to the occasion and format your text correctly for the piece you are printing.

• Tone suggestions so the wording fits the formality of the event.
• Sample phrases you can adopt or adapt.
• Formatting tips for line breaks, capitalization, and hierarchy.
• Real examples you can customize to your own details.

The best guides are broken out by product type, such as invitations, thank-you cards, or business mailers, so the advice applies directly to the piece in front of you rather than staying generic.