What's the biggest mistake people make with print wording?

The single biggest mistake is writing too much. Print is not a website with unlimited space, so every word on a small card competes for attention.

• Edit ruthlessly. Read the copy aloud and cut any word that does not earn its spot.
• Lead with the one line that matters most so it lands first.
• Treat white space as part of the design, not wasted room. It makes the message easier to read and the layout look more professional.
• Match the copy length to the piece. A card holds a sentence or two, not a paragraph.
• Proof at final print size before ordering so cramped text is obvious while you can still fix it.