Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How do I make a print job more environmentally friendly?

Answer

Sustainable printing works as a system, not a single swap. The biggest environmental gains come from combining eco-friendly inks, responsibly sourced paper, waste recovery, and cleaner press chemistry, since picking just one leaves most of the footprint in place.

  • Inks: choose soy inks and low-VOC inks, which lower volatile emissions and de-ink more easily during recycling.
  • Paper: source FSC-certified stocks or sheets with post-consumer recycled content.
  • Waste: recover and recycle production trim and scrap rather than sending it to landfill.
  • Press cleaning: use water-soluble washes instead of petroleum-based solvents.
  • Finishing: skip plastic lamination and heavy UV coatings that make a piece harder to recycle.

Uncoated recycled stocks hold rich color well, so going green rarely means giving up print quality.

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