Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the average conversion rate for referral programs?
Answer
Referral programs convert at rates that leave cold channels behind, because the recommendation does the trust-building for you before the prospect ever hears from you.
| Channel | Conversion rate |
|---|---|
| Referral programs | 3 to 5% |
| Cold email | 1 to 2% |
| Display ads | 0.1 to 0.3% |
The warm lead from a personal recommendation is simply easier to close, which is what drives that gap.
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