Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What products count as retail point of sale printing?
Answer
Retail point of sale (POS) printing covers any printed material placed where customers make buying decisions, usually near the register or along the aisle. If it is printed and it lives in the store to nudge a sale, it counts.
- Counter cards and table tents
- Shelf talkers and aisle signs
- Window clings and floor decals
- Hanging signs and menu boards
These pieces work together to guide attention, highlight promotions, and reinforce branding right at the moment of purchase. Counter cards are one of the most popular and versatile POS products to start with.
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