Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What types of products fall under retail printing?

Answer

Retail printing covers the pieces that pull shoppers in, show off product, and push promotions inside a store.

  • Attention pieces like banners, window clings, and posters
  • On product tags such as hang tags, labels, and shelf talkers
  • Point of sale items including counter cards and promotional flyers
  • Packaging and catalogs, like product boxes and lookbooks

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