Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

How do I make sure my retail printing matches my brand colors?

Answer

Color accuracy starts with your file. Supply artwork in CMYK, the color space used for printing, so what you design is what gets reproduced on press.

  • Build and export your files in CMYK, not RGB, for the closest match
  • For exact brand colors, request Pantone spot-color matching where it is offered
  • Confirm color on the digital proof before approving production

Between a proper CMYK setup and a Pantone match on critical colors, you can keep printed pieces aligned with your brand across every run.

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