Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do I make sure my retail printing matches my brand colors?
Answer
Color accuracy starts with your file. Supply artwork in CMYK, the color space used for printing, so what you design is what gets reproduced on press.
- Build and export your files in CMYK, not RGB, for the closest match
- For exact brand colors, request Pantone spot-color matching where it is offered
- Confirm color on the digital proof before approving production
Between a proper CMYK setup and a Pantone match on critical colors, you can keep printed pieces aligned with your brand across every run.
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