Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stock works best for Christmas cards?
Answer
For Christmas cards, a heavier stock signals that the card matters and holds up better in the mail. The right weight depends on the feel you want and whether you are adding special finishes.
| Stock | Feel | Best for |
|---|---|---|
| 14pt | Sturdy, everyday premium | High volume mailings on a budget |
| 16pt | About the thickness of a credit card | Most premium holiday cards |
| 32pt | Extra thick and rigid | Luxe cards, especially with soft touch matte |
- Soft touch matte: adds a velvety texture that feels expensive in hand.
- Gloss: makes reds, greens, and photo imagery pop.
- Uncoated or kraft: a warmer, more organic look for rustic themes.
If you are unsure, order a paper sample pack first so you can feel the weights and finishes under your own lighting before committing.
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