What paper stock works best for Christmas cards?

For Christmas cards, a heavier stock signals that the card matters and holds up better in the mail. The right weight depends on the feel you want and whether you are adding special finishes.

• Soft touch matte: adds a velvety texture that feels expensive in hand.
• Gloss: makes reds, greens, and photo imagery pop.
• Uncoated or kraft: a warmer, more organic look for rustic themes.

If you are unsure, order a paper sample pack first so you can feel the weights and finishes under your own lighting before committing.