Do open houses actually generate leads?

Open houses are a strong prospecting tool when they are run with the right materials. Roughly 53% of buyers attend at least one during their search, and a meaningful share of attendees are still unrepresented.

• Wide attendance: about 53% of buyers visit at least one open house.
• Not the starting point: only around 4% begin their search at an open house.
• Unrepresented visitors: agents report 20-30% of attendees do not yet have an agent.
• Capture the lead: professional sign-in sheets, signage, and printed collateral turn foot traffic into follow-ups.