Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
Do open houses actually generate leads?
Answer
Open houses are a strong prospecting tool when they are run with the right materials. Roughly 53% of buyers attend at least one during their search, and a meaningful share of attendees are still unrepresented.
- Wide attendance: about 53% of buyers visit at least one open house.
- Not the starting point: only around 4% begin their search at an open house.
- Unrepresented visitors: agents report 20-30% of attendees do not yet have an agent.
- Capture the lead: professional sign-in sheets, signage, and printed collateral turn foot traffic into follow-ups.
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