Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Do vehicle wraps actually increase business?

Answer

Vehicle graphics are one of the most memorable forms of outdoor advertising, and local service businesses consistently report leads that trace directly back to them.

  • Studies on car-wrap advertising show that around 97% of people recall ads on wrapped vehicles.
  • About 35% of viewers say they would not have known about the business without the wrap.
  • Local trades such as plumbers, electricians, and landscapers report steady lead generation from wrapped vehicles.
  • Because the vehicle already travels your service area, the exposure comes at no extra media cost.

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