Question
What font size should my Instagram handle be?
Answer
Never drop below 7pt for your handle, and 8pt to 10pt is the readability sweet spot on a business card. The goal is instant recognition with no squinting, so give the text a little more size than you think you need, especially on darker or textured stock where small type can disappear.
| Size | Result |
|---|---|
| Below 7pt | Too small, hard to read and risky in print |
| 7pt | Absolute minimum, legible in good light |
| 8pt to 10pt | Ideal balance of readability and space |
| 11pt and up | Bold statement when Instagram is your main call to action |
- On textured, dark, or uncoated stock, size up slightly to keep the handle crisp.
- Choose a clean font and keep good contrast against the background.
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