Question
Does card size affect design etiquette?
Answer
Yes, size and etiquette are linked. Standard sizes exist because they fit the wallets, envelopes, and racks your card has to live in.
| Card type | Standard size |
|---|---|
| Business card | 3.5 x 2 in |
| Greeting card | 5 x 7 in |
- Non-standard sizes can absolutely work when they serve a purpose.
- A square card stands out, but only if the layout is designed for that format from the start.
- Do not just squeeze a rectangular design into a new shape, redesign it for the size.
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